Sustainable Summer Living - RPET and Olefin Explained
Why Sustainability Matters by the Coast
The ocean is where our best memories are made, but it is also where plastic waste causes lasting harm. Millions of bottles and fragments find their way into the water each year, threatening ecosystems and spoiling the places we love. At House of Dune, sustainability is a commitment woven into every product we create. Our mission is to help remove one million plastic bottles while providing premium essentials for coastal living.
What Is RPET and Why Does It Matter
RPET, or Recycled Polyethylene Terephthalate, is a fabric made by transforming post consumer plastic bottles into new fibres. In our beach umbrellas and cabanas, RPET is used as a canopy material that provides UPF 50+ protection, resists the elements and reduces reliance on virgin plastic. Choosing RPET reduces waste, energy consumption and emissions, making it a practical yet elegant solution.
Olefin as a Smarter Fabric Choice
Olefin is a solution dyed fabric recognised for durability and sustainability. Unlike traditional fabrics, it requires less water and fewer chemicals to produce. It is quick drying, soft to the touch, and naturally resistant to fading. In our floating loungers, Olefin creates a product that is both comfortable and long lasting, designed to move seamlessly between pool and patio.
The Role of Durable Design in Sustainability
Sustainability is not only about what materials are used, but also about how long products last. A lounger that holds its form year after year, a canopy that resists fading, or a towel woven for decades of use all reduce the cycle of disposal and replacement. Premium design extends product lifespans, which in turn lowers environmental impact.
Partnering for Global Impact
House of Dune’s commitment extends beyond materials. Through our partnership with Plastic Bank, each purchase contributes to the removal of plastic waste from the ocean while supporting local communities who collect and recycle it. This approach means your choices have ripple effects, from cleaner coastlines to empowered livelihoods.
Choosing Sustainability Without Sacrifice
Some people assume sustainable products involve compromise, but at House of Dune, sustainability and style work together. RPET and Olefin are materials that provide superior performance and a premium look while protecting the environment. It is not about choosing between luxury and responsibility, but enjoying both.
A Future Worth Building
Every House of Dune purchase is a small but meaningful step toward healthier oceans and more responsible summers. Whether it is an umbrella, cabana, lounger or towel, each piece represents an investment in design that lasts and a mission that matters.
Explore our Sustainability Mission and join us on the journey to remove one million bottles from the ocean. Together, we can create summers that feel lighter in every sense.